T H E  M A R K E T I N G  MI X

> INTERACTIVE BUSINESS SIMULATION


As the Marketing Manager for a furniture company, you make the decisions that determine the success or failure of the business.

Over two years
you must guide the business
to success or suffer the consequences!

 

Refine your business strategy based on financial reports and feedback from your customers, colleagues and the head of the company.

YOU ARE THE MARKETING MANAGER

INTERACTIVE MANAGEMENT FEEDBACK

MONITOR THE RESULTS OF YOUR DECISIONS

REDEFINE YOUR STRATEGIES FOR SUCCESS

T H E  M A R K E T I N G  M I X



This acclaimed disc utilizes a realistic business simulation
supported by an interactive marketing theory
database to challenge, test and educate the user
in all aspects of marketing.

Interactive functions make it entertaining and educational
with extensive audio features.



 >An easy to use comprehensive index of marketing terms and concepts is at your fingertips. This includes case studies and marketing theories to support your business simulation decisions and to study a topic in depth.

 >This motivating CD-ROM can be used effectively
by users working on their own or in small groups. Feedback provides excellent opportunities for discussion.

 >Supported with quality video, audio, text and pictures, this disc is a must for the aspiring marketeer.

 Scrapbook and Trailsave are two powerful tools which enable you to build your own reference files and presentations to which you can add your own commentary.


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Extensive Marketing Theory and Case Study Database

Invaluable Resource for Marketing Professionals,
Entrepreneurs and Students
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Catalogue No.90118   UPC 0-66805-90118-8   ISBN 0-7733-0118-6

S y s t e m R e q u i r e m e n t s






M E N T O R O M